DEFENDING AN AWARD IS NOT EASY – ASEKOL COLLECTIVE SYSTEM RECEIVES BUSINESS SUPERBRANDS TITLE FOR THE SECOND TIME

DEFENDING AN AWARD IS NOT EASY – ASEKOL COLLECTIVE SYSTEM RECEIVES BUSINESS SUPERBRANDS TITLE FOR THE SECOND TIME

11. 3. 2021

ASEKOL was among the brands awarded the title of Business Superbrands in 2020. This year’s award is the second in a row for ASEKOL. The award is decided upon by a committee of experts called the Business Brand Council and is based on a nomination supported by business results. Based on strict criteria, only a fraction of the selected then enter the narrow spectrum of award-winning brands operating in our market. Parameters such as acquaintance, brand building, innovation and prestige are assessed.

Receiving a Business Superbrands award for a second time is not a matter of course for previous winners. The brand must prove in each new period that it has not compromised on its qualities, and it rightly deserves this title.