ASEKOL was among the brands awarded the title of Business Superbrands in 2020. This year’s award is the second in a row for ASEKOL. The award is decided upon by a committee of experts called the Business Brand Council and is based on a nomination supported by business results. Based on strict criteria, only a fraction of the selected then enter the narrow spectrum of award-winning brands operating in our market. Parameters such as acquaintance, brand building, innovation and prestige are assessed.
Receiving a Business Superbrands award for a second time is not a matter of course for previous winners. The brand must prove in each new period that it has not compromised on its qualities, and it rightly deserves this title.